Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $11.1 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re on the hunt for a highly creative Content Manager to drive the development and delivery of disruptive, engaging content that delivers on our brand promise. You’ll be collaborating with our in-house creative team to develop compelling stories and campaigns that spark joy, building an engaged audience who are proud to share us with others.

Think of it as more than just content—it's about creating strategies and moments that fuel brand love, deepen connections, and drive long-term growth. If you’re passionate about storytelling, community-building and making an impact, we’d love to chat!

We welcome candidates from anywhere in Australia. As a remote-first company with marketing and brand teams in the US and Australia, we commit to 4-6 hours of daily collaboration, aligning our US team to PST afternoons and our Australian team to earlier mornings.

We will be accepting applications until the 25th of May, 2025, (with the option to extend if needed).

If you worked here this past month here are some things you might have been involved in:

• Define and refine our overall content strategy: work closely with the Content Lead to optimise our social strategy and suggest big-swings that drive brand love and fame
• Developed a compelling organic social brief for the month ahead that balances strong cultural/social insights with the type of stories we want to tell. Ensuring strong alignment with our content strategy and pillars.
• Own our social content calendar: balancing a mix of planned and reactive content, ensuring we have the right content mix and cadence for each platform.
• Build social-first campaigns: develop best-in-class campaign plans and content that make our campaigns and activations sing on social
• Grown our community through engaging 1:1 dialogue: support the Content Creator and Community team in turning comments and brand mentions into ideas that drive brand love
• Led and contributed to a creative brainstorm: working with a designer/copywriter/creator to develop ideas that push beyond trending sounds and formats into original, out of the box content that we’re truly excited to test.
• Pulled a monthly metrics report: translating the data into actionable insights that inform future briefs, ideas and tests for the months ahead.
• Researched and shared a round-up of relevant social news and trends: with a clear POV on the opportunity for our brand
• Ran our monthly creative pin-up session: facilitating constructive discussion about where our content is hitting vs opportunities for us to develop.

Let’s talk about you

We need someone who lives and breathes social media, thrives on big ideas, and knows how to turn them into content people actually want to share. If you’re equal parts strategic and scrappy, obsessed with building community, and always thinking two steps ahead of the algorithm, this could be the role for you!

What we’re looking for:

Brand Guardianship - You understand the importance of strategic brand fundamentals (brand positioning, content strategy etc.) and use them to guide the development of work that delivers genuine brand impact.

Bold Creative Ideation – You push past existing trends and formats to dream up original, unexpected content that grabs attention and sparks conversation, and know how to turn a marketing campaign brief into an award-winning social execution

Social Strategy Expertise – You know how to build and refine a social strategy that is tailored to individual channels and broader business priorities. You are able to balance social and brand best practices to deliver impactful work that builds the right associations over time.

Reporting & Optimisation – You can break down performance data into clear, actionable insights—both looking back and in real time—to keep us on track with our social goals.

Audience-First Mindset – You get what makes people tick online and can separate personal preference from what our audience actually finds entertaining, useful or worth sharing.

Community Builder – You know that great social isn’t just about posting—it’s about conversation. You’re proactive, reactive and always looking for ways to create meaningful two-way engagement.

Bonus Skills That’ll Make You Stand Out:

• Experience with Sprout (publishing, community engagement, reporting)
• A knack for clear, compelling communication—both written and spoken
• The ability to move fast and adapt in a constantly evolving digital landscape

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.