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Director of Growth Marketing

Who Gives A Crap

Who Gives A Crap

Marketing & Communications, Sales & Business Development
Melbourne, VIC, Australia · Remote
Posted on Thursday, January 19, 2023

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.

A bit about the role

We pride ourselves as market innovators: offering do-good, feel-good products that are conveniently delivered to our customers' doors - but that’s only the beginning of our story. As we continue to build on our momentum and scale up, we are looking to go even deeper into the markets that we’re already in.

As our Director of Growth Marketing, you’ll be taking ownership of driving the overall growth with our core D2C business globally. You’ll be laser focused on accelerating top line revenue and growing our customer base beyond anything we’ve seen before, while keeping our existing customers engaged and giving them reasons to keep coming back for more.

Reporting to our Head of DTC Commerce, you’ll be digging into your depth of experience in performance marketing, customer decision journeys, acquisition strategy, lifecycle strategy, A/B testing and data-driven growth to develop our roadmap. You’ll be supporting your team’s efforts - building their capabilities and fostering a growth mindset with a focus on deep channel knowledge and data acumen. You will partner with cross-functional stakeholders across the business (Brand, Customer, User Experience, Creative, Strategy, Finance and UK/EU Consumer Marketing) to implement strategic marketing initiatives that drive consideration, acquisition, retention, and expansion across the customer journey. And you’ll have a hell of a good time, we promise!

Our DTC Commerce team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones but we look to solve this by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into earlier mornings.

If you worked here this past month, here are some things you might have been involved in:

  • You've worked closely with our Sr. Marketing Managers to plan the next quarter’s acquisition budget.
  • You've created an internal framework for how we prioritise and decide what projects will have the biggest impact, and used that framework to refine our roadmap for the coming months.
  • You've drafted and reviewed the DTC commerce team’s quarterly OKRs, getting feedback from your team and other teams.
  • You've shared few provocative articles about unique ways to grow the business and highlighted your learnings and how they might be relevant for us.
  • You've hosted a brainstorm to find ways of giving customers opportunities to trial our product. Based on the team’s feedback, you’ve planned a few event marketing experiments, and rallied some of your colleagues to help staff our booths with you.
  • You've collaborated with our Finance and Executive team to review the effect of discounts on our business and standardised our approach to how, when and how much we offer them.
  • You've collaborated with cross functional team members to prioritise major cross-functional projects for next few quarters, and aligned on what additional resources we’ll need to execute them.
  • You've determine ideal spend, media mix and ROAS projections for the next 6 months based on CAC and LTV trends.

Let’s talk about you

You live for growth

You’re a strategic growth marketer that sees the forest from the trees — you understand the role and need for brand building in balancing and driving overall greater effectiveness with performance marketing. You love finding new ways to reach our audience and get new customers — you’ve had depth of success in driving acquisition growth and driving AOV growth with lifecycle marketing.

You’re full of new and creative ways to get people to wipe with us

You’re naturally curious and obsessed with customers, and will find them wherever they are. You’ve got proven experience driving D2C growth with digital marketing ROI efficiencies, inclusive of creative and media optimizations. You’ll propose new offerings and non-traditional growth opportunities that will help us reach new customers and deliver more value to existing customers at a rate we couldn’t dream of.

You’re managing the team, and ensuring they’re growing too

You care deeply about the people you work with, and it shows. Feedback flows freely and you embrace opportunities to help each other be more efficient.

You’re a master collaborator

You don’t consider yourself an island and you believe that success lies in a team effort. You are comfortable and skilled at collaborating cross-functionally to ensure transparency, accountability and consistency (phew) in your team’s work. You’ve understood what other teams need in order to be successful and provided feedback and insights to help continuous improvement to our customer journey.

Data-driven, detail-oriented, and analytical at the core

You love data and can pull insights and share learnings with a wide range of stakeholders. You take a critical look at the data we’re collecting to ensure it’s accurate and informative. You’ve led the overhaul on how our team uses data and we’re communicating the right information, at the right times, with the right people. And you ensure we’re supporting all of our decisions with data.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team are really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.