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Job Overview
TE Connectivity is seeking a highly skilled Product Marketing Analyst to join our Digital Data Networks (DDN) Business Unit. This role is ideal for professionals with 8+ years of relevant experience in product marketing, particularly within the AI, Cloud, and Enterprise technology sectors. You will play a pivotal role in driving go-to-market strategies, analyzing market dynamics, and supporting the success of innovative products that empower our AI/Cloud/Enterprise customers.
Key Responsibilities
Market Awareness & Insights
- Stay current on industry trends, emerging technologies, and competitive developments in AI, Cloud, and Enterprise markets.
- Leverage market intelligence to inform product positioning and strategic messaging.
Go-to-Market Plan
- Develop and execute go-to-market plans for new and existing DDN products & portfolios.
- Collaborate with cross-functional teams (Product Management, Sales, Engineering) to ensure alignment and successful product launches.
Product Positioning & Messaging
- Craft compelling value propositions and messaging tailored to enterprise audiences.
- Translate complex technical features into clear, customer-centric benefits.
Sales Enablement
- Create sales tools, presentations, and training materials to support the sales team.
- Provide competitive insights and objection-handling tools such as FAQs and battle cards to help sales confidently address customer concerns and improve win rates.
Performance Measurement
- Track and report on product marketing KPIs, campaign effectiveness, and market share growth.
- Recommend adjustments to strategies & GTM plan based on data-driven insights.
What your background should look like:
Required Qualifications
- Experience: Minimum of 8 years in product marketing, with hands-on experience in product launch planning and execution within B2B technology markets - Preferably in AI, Cloud, or Enterprise technology solutions.
- Education: Bachelor’s degree in marketing, Business, Computer Science, or a related field; advanced degree preferred.
- Technical Acumen: Deep understanding of AI, Cloud infrastructure, and enterprise IT ecosystems.
- Marketing Expertise: Strong foundation in core marketing principles, including positioning, messaging, and campaign execution.
- Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and coordinate cross-functional teams effectively.
- Analytical Skills: Ability to interpret market data and apply insights to execution plans.
- Communication: Exceptional written and verbal communication skills; ability to simplify complex topics for diverse audiences.
- Collaboration: Proven ability to work effectively with cross-functional teams in a fast-paced environment.
Competencies
COMPENSATION
- Competitive base salary commensurate with experience: $137,300 - $206,000 (subject to change dependent on physical location)
- Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
- Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
- A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
EOE, Including Disability/Vets
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.