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Lifecycle Marketing Strategist, Cross-sell

WORK180

WORK180

Marketing & Communications
United States · Remote
USD 117,900-184,475 / year + Equity
Posted on Sep 12, 2025

Lifecycle Marketing Strategist, Cross-sell

Remote - US only
Posted
Atlassian
I.T., digital & online media services
5,001-10,000 employees
213 jobs

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our Performance Marketing - Crossflow team is comprised of people with backgrounds in email and in-product messaging, focusing on driving cross-sell effort for Marketing. We deliver business result by optimizing channel value and customer experience through collaboration with Product Marketing, Product/Growth and other channel teams.

We're hiring a Lifecycle Marketing Strategist, Cross-sell, reporting to Head of Performance, Crossflow. You will lead the email & in-product messaging channel optimization while collaborating closely with key stakeholders within Performance Marketing and with Product Marketing and Growth to drive comprehensive multi-channel campaigns aimed at boosting awareness, engagement, and purchases of Atlassian cloud products. You will be accountable for delivering the cross-sell goal. This job is remote-friendly.

If you're passionate about collaborating with multiple teams across organization, creating overall roadmap and multi-channel plan, and presenting high level insights and learnings to leadership, this is the perfect opportunity for you.

Your background:

  • 5+ years of experience in managing email campaigns, strategy and experimentation. In-product messaging experience is a plus.

  • Experience in working with advertising and organic channels to optimize multi-channel user journey and prioritize different levers / opportunities.

  • Experience in implementing complex customer contact strategies, segmentation, and governance across multiple products is a plus.

  • Demonstration of strategic thinking and organizational planning capabilities. Strong analytical skills to understand data and translate it into insights.

  • Proficient in both oral and written communication, with a strong foundation in marketing principles.

  • Possession of problem-solving skills, a proactive mindset, and the ability to thrive in a dynamic, large enterprise environment characterized by evolving variables and limited oversight.

  • Ability to collaborate with large amount of stakeholders and business partners and navigate through sometimes undefined roles and responsibilities.

  • Self-driven, highly adaptable, and comfortable owning cross-functional planning, reporting, and goal-tracking in a fast-paced environment.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $141,300 - $184,475

Zone B: $127,800 - $166,850

Zone C: $117,900 - $153,925

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.