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Content Marketing Manager (11 month fixed-term contract)



Marketing & Communications
Melbourne, VIC, Australia
Posted on Monday, June 24, 2024
About Zeller
At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions. If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can’t think of anything more exciting than disrupting the status-quo, then read on to learn more.
We are searching for a creative, passionate and hands-on Content Marketing Manager to join the Zeller Marketing team on a fixed -term parental leave contract, from September 2024 until August 2025.
This is an exciting opportunity to deliver Zeller’s content and social media roadmap from strategy to execution. You’ll be empowered to develop creative content across a variety of formats and platforms, and collaborate with the wider team (creative, SEO, product marketing and sales) to amplify and bring it to life.
This role is ideal for a modern, multi-skilled Content Marketer who can balance creativity and performance. An eye for visual design and ear for brand voice will help you to refine and enhance Zeller’s writing style across web, content, and product, while experience directly managing social media accounts for a brand with an aspirational online identity and active presence is essential. You’ll report regularly on content engagement, consumption and lead generation, and (in partnership with our SEO manager) optimise web content to improve rankings and accelerate organic search traffic growth. Experience using web analytics tools (e.g. Google Analytics, SEMRush) is expected.

You Will:

  • Oversee Zeller’s entire editorial calendar across blogs, reports, case studies, long-form content, and more.
  • Be a passionate writer — who enjoys writing everything from long and short-form content, stories, articles, through to social media snippets and adcopy.
  • Partner with SEO, marketing and PR team to deliver unique, creative, and highly-engaging thought leadership (videos, reports, case studies).
  • Be responsible for delivering engaging and creative posts to Zeller’s social media handles (Twitter, Facebook and Instagram) to build our audience.
  • Develop relationships with Zeller’s merchants and engage them to build out a rich library of case studies (written, video, audio and social).
  • Optimise website content to drive keyword improvement and grow organic search traffic.
  • Report regularly on content performance, and optimise your strategy to deliver continual improvement.
  • Consistently be thinkign about content distribution, to ensure every piece you publish reaches as wide an audience as possible.

You Have:

  • 3+ years of hands-on experience in Content Marketing.
  • Experience using a variety of platforms including CMS (Hubspot), Social Media (Sprout Social, Facebook, Twitter, Instagram), and web analytics (SEMRush, Google Analytics).
  • Experience in all, or most, of the following: editorial planning, content strategy, web analytics, writing, journalism / PR, and SEO.
  • A love of writing, interviewing and creating content from scratch. You’re an excellent copywriter and know how to express brand voice consistently, with the right tone, at the appropriate time.
  • A finger on the pulse. You’re up to date with the news, the latest trends, and know how to hijack a moment (or a meme) in the right way to ensure your brand is a part of (or not a part of) the conversation when it counts.
  • Outstanding attention to detail and an eye for design; down to the last character, image crop, or line break.
  • Comprehensive, up-to-date knowledge of the leading tools, platforms and technologies to make your job more efficient. You’ll thrive on educating others in the business on what you’re doing and why it’s important.
  • A tertiary education, or a track record of relevant experience that proves it wasn’t needed.
  • A passion for engaging with customers, and are not afraid to build long-lasting relationships with them.
  • A creative mind that can deliver and execute on bold ideas.
How we work
Our team thrives on the energy of being together. While technology connects us virtually, we love the in-person collaboration and spend majority of our work week at our spacious (and fully stocked with snacks) Melbourne CBD office.
Like the rest of the team, you’ll benefit from
A competitive salary package, including equity from an early stage;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.
At Zeller, we are looking for passionate people with drive and integrity. You are encouraged to apply even if your experience doesn’t exactly match this job description.